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“I want to start an online store with Shopify, but which pricing plan should I choose?”
“The differences between the plans are so confusing, and I don’t know which one is right for me…”
“I want to keep unnecessary costs down, but I also don’t want to lack features…”
Shopify, the world’s leading e-commerce platform, is chosen by many businesses for its rich features and high scalability. However, with multiple pricing plans available, many people struggle with choosing the right one to start with.
This article is your “Shopify Pricing Plan: Detailed Comparison & Selection Guide.” Based on the latest information as of May 2025, we’ll provide a clear and thorough explanation from a professional perspective, covering the features, costs, fees, and who each plan is best suited for.
By reading this guide, you’ll fully understand Shopify’s pricing structure and be able to confidently choose the perfect plan for your business.
“Which plan offers the best value?” The answer is here. Choosing the optimal plan is the first step toward e-commerce success.
Why not start with a 14-day free trial to explore all of Shopify’s features risk-free?
Shopify 14-day free trial is available here↓
- Shopify Pricing Plans: Core Components (Monthly Fee + Transaction Fees + Add-ons)
- 【2025 Latest】Shopify Main Pricing Plans: A Detailed Comparison
- Detailed Explanation of Each Pricing Plan and Who It’s Best For
- 2. Shopify (Standard) Plan: Accelerate Your Business Growth!
- 3. Advanced Plan: For Large-Scale Expansion and Enhanced Efficiency!
- What is Shopify Plus for Large Enterprises and High-Volume Businesses?
- Hidden Costs? Understanding Shopify’s Additional Fees
- 5 Key Points to Successfully Choose Your Shopify Pricing Plan
- Change Plans Anytime! The Important Thing Is to Start
- Summary: Choose the Right Shopify Pricing Plan to Lead Your E-commerce Business to Success!
Shopify Pricing Plans: Core Components (Monthly Fee + Transaction Fees + Add-ons)
Shopify’s pricing plans are primarily made up of these elements:
- Fixed Monthly FeeThis is the base charge for each plan. More feature-rich plans typically have higher monthly fees.
- Transaction FeesThese fees apply every time a product is sold. The rate varies depending on the payment method you use and your chosen plan.
- Shopify Payments is Key Using Shopify Payments, Shopify’s own payment service, helps keep transaction fees lower than with other payment methods. Unless you have a specific reason not to, we recommend using Shopify Payments.
- (Optional) App CostsSome apps designed to extend Shopify’s functionality may incur monthly charges.
- (Optional) Theme CostsIf you opt for a premium theme with more advanced design, a one-time purchase fee will apply.
It’s helpful to understand these core components first. Also, Shopify offers a 14-day free trial (duration may vary; please check the official website for current details), allowing you to thoroughly test out the features before committing to a paid plan.
【2025 Latest】Shopify Main Pricing Plans: A Detailed Comparison
We’ve put together a comparison table of Shopify’s main pricing plans: Basic, Shopify (Standard), and Advanced. Choose the best plan based on your business size and goals.
| Comparison Item | Basic | Shopify (Standard) | Advanced |
| Monthly Fee (USD) | $39 USD/month (Est. ¥5,850 JPY/month) | $105 USD/month (Est. ¥15,750 JPY/month) | $399 USD/month (Est. ¥59,850 JPY/month) |
| Online Store Transaction Fees (with Shopify Payments) | Domestic Card: 3.4% + 30¢<br>International/Amex Card: 3.9% + 30¢ | Domestic Card: 3.25% + 30¢<br>International/Amex Card: 3.85% + 30¢ | Domestic Card: 3.15% + 30¢<br>International/Amex Card: 3.75% + 30¢ |
| Additional Fees for External Payment Gateways | 2.0% | 1.0% | 0.5% |
| In-Person Transaction Fees (with Shopify POS Lite) | 2.7% | 2.5% | 2.4% |
| Staff Accounts | 2 | 5 | 15 |
| Reporting Features | Standard Reports | Professional Reports | Advanced Report Builder |
| International Selling Features | Basic international selling (up to 3 markets) | International domains, country-specific pricing (up to 3 markets) | International domains, country-specific pricing, duty & import tax calculation (up to 3 markets, additional markets can be purchased) |
| Carrier Calculated Shipping | Not included | Not included (available under some conditions) | Available |
| Shopify Flow (Automation) | Not included | Not included | Available (with some limitations) |
| Marketing Automation | Basic features | Basic features | More advanced features |
| Main Target Audience | Sole proprietors, e-commerce beginners, side hustles, small stores | Growing stores, multiple staff operations, considering POS integration | Large-scale stores, serious cross-border e-commerce, needs advanced analytics and automation |
Please Note:
- The prices and fees above are as of May 15, 2025. Always check the official Shopify website for the latest information.
- The estimated Japanese Yen prices are calculated at 1 USD = 150 JPY, but this will fluctuate with exchange rates.
- Shopify Payments rates may vary by country.
Let’s dive into the details of each plan, using this comparison table as a reference.
Detailed Explanation of Each Pricing Plan and Who It’s Best For
Let’s break down each plan, looking at its specific features and what type of business or merchant it’s most suitable for.
1. Basic Plan: Start Here!
Monthly Fee: $39 USD/month (approx. ¥5,850 JPY/month)
Features:
- Access to all core Shopify features (online store setup, unlimited product uploads, blog functionality, SSL certificate, etc.).
- 2 staff accounts.
- Standard reporting features.
- Basic marketing capabilities.
- Supports international selling in up to 3 markets.
Pros:
- The lowest cost way to get started with Shopify.
- Covers all essential features needed for e-commerce operations.
Cons:
- Transaction fees are slightly higher than other plans.
- Doesn’t include advanced reporting or automation tools.
- Limited number of staff accounts.
Recommended for:
- Individual entrepreneurs starting their first e-commerce site.
- Those looking to launch an online store as a side business.
- Anyone wanting to try out Shopify at a low cost.
- Operators of small online stores.
- Businesses focused solely on their online store as a sales channel.
If you’re looking to “start small and minimize risk,” the Basic Plan is your ideal choice.
2. Shopify (Standard) Plan: Accelerate Your Business Growth!
Monthly Fee: $105 USD/month (approx. ¥15,750 JPY/month)
Features
- Includes all features of the Basic plan, plus lower transaction fees.
- 5 staff accounts.
- Professional reporting features (enabling detailed analysis like customer and marketing reports).
- More robust international selling capabilities, including international domains and country-specific pricing (for up to 3 markets).
Pros
- As your sales grow, this plan becomes more cost-effective than the Basic plan in terms of fees.
- More detailed data analysis makes it easier to implement effective marketing strategies.
- Easily accommodates a growing team of staff.
Cons
- Higher monthly fee than the Basic plan.
- Lacks the advanced features of the Premium plan (such as carrier-calculated shipping and advanced automation).
Recommended for
- Store owners whose e-commerce sales are steadily increasing.
- Those looking to significantly expand their online business.
- Individuals who need to operate and manage their store with multiple staff members.
- Those who prioritize data-driven decision-making.
- Businesses considering integrating with a physical store (POS system).
If you’re an ambitious individual ready to “take your business to the next level,” the Shopify (Standard) plan is an excellent choice.
3. Advanced Plan: For Large-Scale Expansion and Enhanced Efficiency!
Monthly Fee: $399 USD/month (approx. ¥59,850 JPY/month)
Features
- Includes all features of the Standard plan, plus the lowest transaction fees.
- 15 staff accounts.
- Advanced report builder for creating custom reports.
- Even more advanced international selling features, such as displaying duty and import tax estimates (for up to 3 markets, with the option to purchase additional markets).
- Carrier Calculated Shipping feature, which automatically calculates real-time shipping rates from external carriers.
- Advanced business automation via Shopify Flow (with some limitations).
- More detailed marketing automation features.
Pros
- The higher your transaction volume, the greater the fee benefits.
- Detailed reports and analytics enable data-driven business decisions.
- You can seriously pursue international sales and business automation.
Cons
- The highest monthly fee.
- May be overkill for smaller stores.
Recommended for
- Businesses operating large online stores with monthly sales of several million JPY or more.
- Companies aiming for serious expansion into international markets.
- Businesses that need to automate complex operational processes to significantly boost efficiency.
- Companies that rely on detailed data analysis for strategic planning.
- Businesses running large-scale e-commerce operations with many staff members.
If you’re an ambitious entrepreneur aiming for “global success and thorough operational efficiency,” the Advanced Plan is your perfect fit.
What is Shopify Plus for Large Enterprises and High-Volume Businesses?
Above the three plans we just discussed, you’ll find Shopify Plus, designed for enterprise-level businesses.
- Monthly Fee: $2,000 USD and up (custom quote required)
Features
- Robust infrastructure capable of handling large transaction volumes.
- Advanced customization and API access, including support for headless commerce.
- Unlimited business automation through Shopify Flow.
- Wholesale channel (B2B) features.
- Up to 9 expansion stores (e.g., international stores supporting multiple languages and currencies).
- Dedicated support from a Launch Engineer and Merchant Success Manager.
- Unlimited use of Shopify POS Pro.
Recommended for Businesses That Are
- Large enterprises or rapidly growing brands with annual revenues exceeding several hundred million JPY.
- Companies requiring complex system integrations and advanced customization.
- Businesses planning large-scale e-commerce expansion across multiple countries and regions.
Shopify Plus is the top-tier plan, built to meet all the needs of large-scale businesses. If you’re interested, please contact Shopify directly.
Hidden Costs? Understanding Shopify’s Additional Fees
While Shopify’s primary costs are the monthly plan fee and transaction fees, you should also factor in these potential expenses:
Paid Shopify Apps
The Shopify App Store offers a variety of apps to extend your store’s functionality. While many free apps are available, you might need to invest in paid apps (often subscription-based) for more advanced features or specific service integrations. Examples include advanced email marketing tools, subscription selling apps, pre-order apps, or apps for integrating with specific local payment gateways in Japan.
Paid Themes
Shopify provides free themes, but if you’re looking for a more distinct store design or features tailored to a specific industry, you might consider purchasing a paid theme (most are one-time purchases).
Custom Domain Costs
If you use an original domain name like yourstore.com, there will be separate domain registration and renewal fees (typically a few thousand JPY annually).
By including these additional costs in your budget, you can avoid the surprise of “it cost more than I expected” later on.
5 Key Points to Successfully Choose Your Shopify Pricing Plan
To pick the perfect plan from the many options available, keep these five points in mind.
Clearly Define Your Current Business Size and Future Outlook
First, understand your current sales volume, quantity sold, and operational structure. It’s crucial to also consider your future goals—how large do you want your business to be in one or three years? There’s no need to choose an overpowered plan from the get-go.
List Necessary Features
Create a list of “must-have features” and “nice-to-have features,” then check which plan covers them. Reporting features, staff account limits, and international selling capabilities vary significantly between plans.
Simulate Transaction Fees
Estimate your projected monthly sales and use each plan’s transaction fee rates to calculate your actual potential costs. You might find that for a certain sales volume or higher, an upper-tier plan with lower transaction fees could result in lower overall costs, even with a higher monthly fee.
Confirm Staff Account Needs
The number of staff accounts you’ll need depends on whether you’ll operate the store solo or with multiple people. If you plan to expand your team in the future, choose a plan that anticipates that growth.
Maximize Your Free Trial
This might be the most crucial point. During Shopify’s 14-day free trial period, actually use the features of the plans you’re considering. Check the ease of use of the admin interface and review the report contents. You’ll need to select a plan before your trial ends.
By using these points to calmly compare and consider your options, you’ll be well on your way to choosing the ideal plan.
Change Plans Anytime! The Important Thing Is to Start
One of Shopify’s biggest advantages is its flexibility: you can upgrade or downgrade your plan anytime as your business grows.
There’s no need to worry, “What if the plan I choose initially isn’t the right fit?” You can start with the Basic plan, and as your sales increase or you need more advanced features, you can transition to the Shopify (Standard) or Advanced plan.
The most important thing is to take that first step.
Use Shopify’s 14-day free trial to actually create a store and get a feel for operating it. In that process, you’ll naturally discover the features you need and the optimal plan for you.
Start your Shopify 14-day free trial and find your perfect plan today!
Summary: Choose the Right Shopify Pricing Plan to Lead Your E-commerce Business to Success!
In this guide, based on the latest 2025 information, we’ve thoroughly explained the features, costs, and fees of each Shopify pricing plan, along with how to choose the best one for your needs.
Shopify’s pricing plans are designed to accommodate businesses at every stage of growth, from small individual shops to large enterprise-level e-commerce sites.
- E-commerce beginners and sole proprietors looking for an easy start → Basic Plan
- Those aiming for serious business growth → Shopify (Standard) Plan
- Companies seeking large-scale expansion, international market entry, and operational efficiency → Advanced Plan
- Large enterprises requiring enterprise-level features and support → Shopify Plus
Use this article to compare your current business situation with your future goals and select the optimal plan. Then, with Shopify as your powerful partner, seize success in your e-commerce venture!
Ready to make your online store dreams a reality with Shopify today?
Start your Shopify 14-day free trial here!